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Matthew Rickard
2 min read
Snoop Dogg's Smokeless Grill Campaign: What can we learn?
The recent marketing campaign for a smokeless grill, endorsed by rap icon Snoop Dogg, was a flop. This campaign, which initially teased...
Ben Manuel
2 min read
50 AI Phrases to Ruin Your Content With
If you’ve used AI to write content before, you’ll be familiar with some “AI-isms”. Generally speaking, they can be boiled down to three...
Matthew Rickard
2 min read
Stuck Culture and Marketing
I often hear it: We live in a “stuck culture”. Endless film sequels like "Fast and Furious" and the multitude of Marvel movies, or...
Matthew Rickard
3 min read
Marketing the Moon Landing: 4 Lessons from NASA
As an avid fan of jazz, cycling and space, my three biggest heroes growing up all shared the same surname – Armstrong… …Today, only two...
Ben Manuel
2 min read
Are handwritten letters back in for sales and marketing teams?
We moved from a partnership model to a limited corporation a couple of weeks ago....
Ben Manuel
4 min read
I ran 5 ChatGPT articles through a plagiarism checker. Here’s what happened:
Every so often, I’ll get asked: “Do you use AI to write content? And if not, then why not?” We don’t – we handwrite all our content....
Ben Manuel
4 min read
Why ‘green marketing’ will be easier (and more important) than ever before
The IEA (International Energy Agency) recently reported that carbon emissions in 2023 will reach an all-time high. Part of this is because
Ben Manuel
3 min read
Balancing Precision and Peril: The Role of AI in Unmanned Vehicular Warfare
In 2013, Amnesty International announced that US drone strikes in Pakistan could be classified as a war crime after reports of collateral ci
Matthew Rickard
3 min read
Does Ramaswamy’s bid for US Presidency spell the end for ESG?
Vivek Ramaswamy, US Presidential candidate, speaking about ‘ESG’ on a recent CNBC appearance.
Vivek Ramaswamy is an American entrepreneur.
Ben Manuel
5 min read
Athlean X: A case study of effective content-marketing for fitness brands
Athlean X is a fitness brand founded by sports-coach Jeff Cavaliere in 2006. The company sells fitness programmes, supplements, and training
Dominic Gilonis
4 min read
Our Man in the East: A Wedding in Turkey
When my brother first said his wedding was going to be in Turkey, I started planning my trip right then. I studied Turkish history for my di
Matthew Rickard
4 min read
Baseball: A litmus test for socio-economic trends?
Poet and essayist Walt Whitman is supposed to have said, in 1888:
"Baseball is our game: the American game: I connect it with our national c
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