50 AI Phrases to Ruin Your Content With

If you’ve used AI to write content before, you’ll be familiar with some “AI-isms”.

Generally speaking, they can be boiled down to three things: 

Contextualising everything: 

In the context of giving context, AI is the best at giving context…

AI adds context to everything. If you see a blog with the first line “In the realm/world/landscape of [subject]”, then there’s a good chance it was written with AI.

It’s annoying and makes blogs wordier than they need to be. 

Passive voice

The passive voice is a way of writing where the focus is on the action being performed on the subject rather than who/what is performing the action. The opposite is active voice. 

Passive voice: “The golf club was swung by Simon”. 

Active voice: “Simon swung the golf club”. 

AI is the master of passive voice, which makes for wordier and less engaging writing. You should always check for this. 

Caution

AI hallucinates, meaning it generates fake or misleading information. To work around this, programmers coded in trepidation. 

AI won’t say many things with certainty, so you’re more likely to get cautious insights - “some people might say” rather than “it is so”. 

Avoid this, especially if you want to present yourself as an expert in your field. 

Here’s our full list of common AI phrases to kill your writing with. 

1. "It's important to note that..."

2. "One might consider..."

3. "This suggests that..."

4. "Based on the information provided..."

5. "It's worth considering..."

6. "This raises the question of..."

7. "Further research is needed to..."

8. "This is a complex issue that involves..."

9. "From one perspective..."

10. "On the other hand..."

11. "This could potentially lead to..."

12. "It's also possible that..."

13. "A key factor to consider is..."

14. "This is an area of ongoing research..."

15. "To summarize..."

16. "In conclusion..."

17. "Given these points..."

18. "For example..."

19. "As such..."

20. "It's crucial to understand that..."

21. "According to studies..."

22. "Experts suggest that..."

23. "Historically speaking..."

24. "It's commonly believed that..."

25. "There's a consensus that..."

26. "The evidence suggests..."

27. "To put it another way..."

28. "To clarify..."

29. "In simpler terms..."

30. "This can be interpreted as..."

31. "The main takeaway is..."

32. "It's beneficial to..."

33. "This approach has its advantages, such as..."

34. "Conversely..."

35. "This underscores the importance of..."

36. "It's essential to consider..."

37. "From a broader perspective..."

38. "This leads to the conclusion that..."

39. "One could argue that..."

40. "This comparison highlights..."

41. "In light of this information..."

42. "Taking this into account..."

43. "The implications of this are significant because..."

44. "This aligns with the idea that..."

45. "Reflecting on this..."

46. "This opens up the possibility for..."

47. "As a result..."

48. "This demonstrates the potential for..."

49. "In the context of..."

50. "Looking ahead..."

CopywrAIting

We don’t use AI in our content writing services, but that doesn’t mean you shouldn’t. 

It’s cheaper than outsourcing, but it takes time to get right and stand out from everyone else. 

Content is difficult to master, especially when you’re focusing on everything else or struggling to integrate it into a wider revenue-driven strategy.  

We don’t use AI to write content, but you might. 

Check out our five must-know when creating marketing content with AI.